Huge Demand For Handmade Beer

Germany is also known as beer hub, there thousands of variety of beer are available, which we can find nowhere else. In Germany beer made by women’s hands, it is part of an old tradition, and this is German specialty. Until a few years ago, Germany was counted among the world’s most beer consuming countries. In Germany every person used to drink about 150 liters of beer a year. However, in the last few years this quantity has reduced to around 100 liters. There are thousands of beer breweries in Germany, many of them are run by these women. Friederike Strate is one of them, she makes beer in Germany’s Detmold.

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Her sister Silvia is also a high-ranking executive in a famous beer company. When she was asked if she does not feel weird to make beer, she said, she did not thought much about it herself. I am a woman and making beer always has been my best workmanship. I like my beer factory and our beer too. I have grown up right here.

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Friederike’s family have been making beer in a traditional way since five generations. The company employs 30 people and beer is not advertised. Yet the beer tasting club has announced Thruselda beer of Friederike as the best beer of the year. Therefore, demand for this beer has also increased from other parts of Germany. Friederike is happy with this, it is important for a mid-level company like us because we have difficulties in competing with companies that advertise on television. The pressure in the market is increasing.

Beer made from women’s hands, this is part of an old tradition.Beer making in the medieval period was the work of women. At that time in addition to women, the clergy used to make beer and liquor in the monasteries. Mishaella Knorr is a brewery expert in Berlin. She explains, the relationship between beer and women is old, because women used to take care of food as well as beer too. It was the same in ancient Egypt’s culture, and in the old Germans. With the industrial era, beer was being manufactured on a large scale and men started looking after this industry. These days the demand for hand made beer is increasing. Esther Isaac in Hamburg sells such beer in his shop, ‘Beerland’. Here there are 300 types of beer from around the world. Eight years ago, Isaac left his job as a translator and started selling beer. Now he is known as Queen of Beer, because Isaac can tell you what beer you like, depending on your personality.

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She tells about the taste of women and men, women generally buy it for taste, but men drink beer to quench thirst. Perhaps this is the reason why men appear fewer in the meeting of Barley’s Angels organization. Barley’s Angels is the organization of women and has 5,000 members from around the world. Six months ago Esther Isaac started a branch in Germany.

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Barley’s Angels has been running for two years. Its membership is increasing and those women are joining it, who want to decide the taste of beer themselves. Esther Isaac says, we are not working against men. We just want to say that we are 50 percent of the consumers but no one thinks about us. Now these women want to change something by connecting women to the beer world.

Cherrss Desk

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