There is something special about Bhutan’s water, that is, the beer made from it tastes good. If the beer companies starts manufacturing beer in Bhutan, then they would definitely dominate the Indian market, because the companies are avoiding to establish beer plants in India.The main reason behind this is bureaucracy . Here the market is big, but the prospects of business are not so much. Now a new thing has come out, and it is Bhutan’s water.
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Many prominent beer companies are turning towards Bhutan in search of water that is needed to make beer. The water in Bhutan seems to be more useful. These companies feel that the water from the natural waterfall helps in separating their brands from others. This gives them good value for their product too.
Companies such as Alpha and Kati Patang have already started selling ‘Made in Bhutan’ beer, while Simba, Taiwat Brewing Company and White Rhino are trying to get foothold over there. The country’s Craft beer industry has already moved to countries such as Germany and Belgium, especially wheat beer category such as Hefajain and Wit beer. India’s Craft Beer Market Overall is about two-three percent of the domestic beer industry.
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These companies say that for Craft beer contract brewing and bottling license they prefer Bhutan instead of India. Abhishek Dahiya of Madamex Brewing Company of Punjab, owner of Alpha brand, says, “There is a lot of difficulty in setting up a beer factory in India. Its license is quite expensive. In addition for sanctions they have to deal with the bureaucracy, at the same time, the whole process in Bhutan is completed in just a few hours. If compared to Europe and Britain, shipments take about two months, and it means that if business is started in Bhutan it will be a time saver.
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Dahiya’s enthusiasm has increased a lot with better coordination with Bhutan’s Kinjor Brewery. They are confident that by June, adding another variant to the portfolio they will extend their distribution in Haryana, Uttarakhand, Himachal Pradesh and the North East by August. The Bhutanese beer taste is even better. As competition in the industry is increasing, manufacturers are starting production in Bhutan to make their products different from other companies. Bottled Craft Beer Brand Kati Patang started its business in Delhi seven months ago, They are manufacturing Amber L in Sher Bhum Brewery in Hangzhou. In the next two months, after Bhutan, there is a plan to expand their distribution to Mumbai and Bengaluru.