Akshay, 25, is busy on his laptop at his workplace in Connaught Place in Delhi. The soothing of sound can be heard in the background and a bartender is keeping a beer mug on the table after cleaning it. Akshay is a campaign manager in Sydney’s digital marketing firm. The number of professionals like them are increasing rapidly, instead of working in traditional workplaces, they are choosing fashionable and cheap options like pubs and restaurants.
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Now, instead of working on traditional workplaces, like in Europe fashionable and cheaper options like pubs and restaurants are increasing in India. Many professionals are doing their job by establishing their company in this way.
Akshay for this startup has subscribed to My HQ for 299 rupees per day, My HQ under the agreement have converted all the bars and cafes present in the city into co-working place. Akshay gets an option to work at 80 restaurants, cafes and pubs in the city for Rs 299. He can also redeem 200 rupees for food and beverages. Another startup of Delhi, My Insta Space offers similar service. It has contacts with about 20 restaurants, cafes and pubs.
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The demand for young talents working with startup and small and medium enterprises is increasing rapidly. According to last year report by JLL India, a professional service firm, by the year 2020 about 1.3 crore people are expected to work from the co-working places. Real estate service firm Knight Frank has also estimated an increase in the number of professionals who work at the co-working places, and in the country it can be three times by 2021.
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Co-Founder of My HQ, Vinayak Agarwal said that the restaurants are liking this concept because it gives them an opportunity to earn money from a vacant place. Shikha Pahwa, owner of Pahwa Café located at SDA Market, South Delhi, said at the time when the lowest number of customers use to be there in the restaurant, the number of customers have increased by 20%. He said, the income has not increased much, but it is a good thing to get some business instead of nothing.
Pebble Street Restaurant located in Connaught Place has also recorded increased earnings. The restaurant’s general manager told that due to co-working, there is increased earning of about 20 to 25 thousand rupees per month. Because of this, there are always some seats in the restaurant that remain occupied, which gives a different feeling . Akshay said that the reason behind working at these places, is the good atmosphere and the ‘cool factor’, while others work on these places to get the necessary facilities like printers and get good offers on food.
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Consultants Pawan Kumar and Vikram Singh Rathore said that their office is in Dwarka, but instead they have started working from a pub in Central Delhi. This bring down their travelling time by two hours. The 38-year-old Kumar said, its only drawback is that they all have to finish their work every evening before 6.30 am because after that their peak time start.