Did you hear it! Kingfisher is offering beer sachets that give you instant beer anytime-anywhere! United Breweries, India’s biggest beer producer that also makes the famous kingfisher brand, announced their latest product — Kingfisher Instant Beer. The product is sold in a box which contains two sachets. One is the carbonation powder to give your instant beer the refreshing fizz. The second is the ‘beer powder’, which gives the instant beer the actual Kingfisher beer flavour you know and love.
Made with the Kinfisher’s patented Freeze DryingTM technology, these sachets of beer powder can be used to make instant beer that tastes the same as your regular pint. With this technology you and I will no longer have to stack cases of beer in our fridge, a pack of these sachets will be more than enough to fill the booze requirements of a party. Imagine how many of our millennial problems does this simple thing solves. From saving us a trip to the alcohol store every now and then, to making sure that our parents don’t find the stacks of bottles we hide. Simply empty the sachet in a bottle and add chilled water, all of your worries will fade away with the familiar taste of the cold beer.
Now it is difficult to wrap our tiny heads around the fact that technology is changing this fast. I mean sure it’s April and one might think is this a trick? The most interesting part of this story is that this campaign by kingfisher was viral on social media and the campaign received over half a million views and over 70 000 shares in as little as 48 hours. On the morning of April 2, 2019, United Breweries broadcasted on YouTube that the instant beer idea was in fact, an April Fools’ prank. Surely Kingfisher has shown that they are not only just master brewers, but they are also master pranksters!