This is not hidden that the consumption of liquor suddenly increases during the elections. In UP, the price of liquor is higher than the other states. Here, liquor shops are allotted through lottery, after that license fee for all the shops and liquor quota is fixed for one year. There are many such shops in the state where liquor sales are high, but their liquor quota is far less.
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This is where black market comes into picture. Owners of low quota shops with the help of their salesman are engaged in selling liquor brought from outside the state. Salesmen sell liquor only to new customers, not everyone. The interesting thing is that there are fake holograms on those liquor bottles. When customer complains about the taste of the liquor, the shopkeeper bullies him down by saying that if the bottle is open, then what is his fault?
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Consumption of duplicate liquor at the time of election, is very easy because all those people engaged in the campaign want free liquor. At the liquor shops in UP, packing of the bottles put on sale is not up to the standard. If these bottles are turned upside down, then liquor starts falling from it. This is also a sign of duplicate liquor.
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Sources say that such liquor is filled in drums and brought to selected places in the state, where after packing, fake hologram is applied on them. At present, the government is incurring huge revenue losses because of this business. If this business continues to flourish like this, then anytime there can be a big casualty.