Childhood is surrounded by thousands of threats in today’s time. One of them is misleading world of TV commercials, which, like uninvited guests, has occupied every part of the child’s life. Nowadays, kids are getting worse after watching the commercials on TV. Especially the tempting and provocative advertisements shown on TV have changed the development profile of the children. So if your child watches too much TV, be careful, because a new research has shown that the televised liquor advertisements invite children to drink it.
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This study also shows that the ads coming on TV, even if they are not promoting any desire for drinking, these types of advertisement also effect the children’s mind, towards having fun. It is said that when a child is watching TV, he is more concentrated, than doing any other work, and the pictures which are running on TV, he feels them around, like the members of the house.
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Study also showed that children revel seeing a series of advertisements rather than a program made for them. The study concludes that since advertising is the most effective means of generating demand, therefore, advertisements should be prepared with utmost care so that if any child sees it , then the impact of it on the child should be minimal.
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This research was done by researchers from the University of Western Australia. . Studies show that the advertisements of wine shown on TV entice children to drink it. Children’s brains are like a sponge, whatever they see, it quickly absorb into them.The results of the study show that T.V advertisements encourage children to consider liquor as a cheaper item related to fun, friendship and physical activity, and even better when buying in bulk. According to research, this study has raised serious questions for those doctors who want to change the mind set of people towards liquor.