It may be the logical conclusion of a shopping event originally designed to cheer up lovelorn singles, the chance to secure a lifetime’s supply of liquor with which to drown their sorrows. A Chinese white liquor maker was offering a lifetime supply of booze for less than $1,700. Jiang Xiaobai Liquor Company made this offer during China’s biggest shopping festival — held every November 11, or 11/11 — with an equally numerically symbolic price tag of 11,111 yuan ($1,675).
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It was selling the lifetime supply of grain-based baijiu, a typical Chinese alcohol, on e-commerce giant Alibaba’s business-to-customer T mall platform. The offer was limited to 99 lucky customers, each of them receiving 12 boxes of the liquor, each month. Each box contained 12 bottles of 45-degree booze made from sorghum.
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The endless batch can be inherited by a family member if the customer dies within five years of the purchase.The offer is significantly lower than the original price of 99,999 yuan, and the actual selling price will be even less than 11,111 yuan after using store coupons and other discounts provided by Alibaba.
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But some people were suspicious, doubting the company can really provide a lifetime of booze without affecting its business.The firm said it will issue a certificate pledging to a full refund if it fails to deliver the liquor for the next 30 years.”Now my only concern is the company’s lifespan,” said one person on the Twitter-like Weibo.